Salem Witchcraft Trials essays

Salem Witchcraft Trials essays Arthur Miller wrote the play The Crucible based on what happened during the Salem Witchcraft Trials. Is Arthur Millers projection of what happened during the actual trials accurate? As you will find out, Miller used more dramatic license then you might expect. Why did Miller decide to change some of the events that occurred Was it to intrigue the reader or were some of the events reflections from his own life.? In the play Reverend Parris has one daughter and a young woman, Abigail, who is under his care. In reality, the Parris family also included two other children, an older brother, Thomas (b. 1681), and a younger sister, Susannah (b.1687)(Brown). Another major difference is that in the play Betty claims that her mother is dead, but in fact she was not dead; she died in 1696 four years after the events(Brown). Miller admits in the introduction to the play that he boosted Abigail's age to 17 even though the real girls age was only 11, and he never mentions that John Proctor was 60 and Elizabeth ,his third wife, was 41. In fact Proctor was not a farmer but a tavern keeper. other members of the Proctor family were; a daughter aged 15, a son who was 17, and Johns 33-year-old son from his first marriage (Nissenbaum). Everyone in the family was eventually accused of witchcraft. Elizabeth Proctor was indeed pregnant during the trialls, and did have a temporary stay of execution after convi ction, which ultimately saved her life because it extended past the end of the period that the executions were taking place (Brown). In the play Reverend Parris says, I am a graduate of Harvard college. when in fact he had not graduated. He attended for a while then dropped out (Gragg). In the play Abigail says Uncle we did dance referring to the time Reverend Parris caught them in the woods. In actuality there never was any wild dancing in the woods led by Tituba, and certainly Reverend Parris never...

Bill of Attainder Definition

Bill of Attainder Definition A bill of attainder – sometimes called an act or writ of attainder or an ex-post facto law – is an act of a government’s legislature that declares a person or group of persons guilty of a crime and prescribing their punishment without the benefit of a trial or judicial hearing. The practical effect of a bill of attainder is to deny accused person’s civil rights and liberties. Article I, Section 9, paragraph 3, of the U.S. Constitution prohibits the enactment of bills of attainder, stating, â€Å"No Bill of Attainder or ex-post facto Law will be passed.† Origin of Bills of Attainder Bills of attainder were originally part of English Common Law and were typically used by the monarchy to deny a person’s right to own property, the right to a title of nobility, or even right to life. Records from the English Parliament show that on January 29, 1542, Henry VIII secured bills of attainder that resulted in the executions of a number people holding titles of nobility. While the English Common Law right of habeas corpus guaranteed fair trials by a jury, a bill of attainder completely bypassed the judicial procedure. Despite their obviously unfair nature, bills of attainder were not banned throughout the United Kingdom until 1870. US Constitutional Ban of Bills of Attainder As a feature of English law at the time, bills of attainder were often enforced against residents of the thirteen American colonies. Indeed, outrage over the enforcement of bills attainder in the colonies was one of the motivations for the Declaration of Independence and the American Revolution. The dissatisfaction of Americans with British attainder laws resulted in their being prohibited in the U.S. Constitution ratified in 1789. As James Madison wrote on January 25, 1788, in the Federalist Papers Number 44, â€Å"Bills of attainder, ex-post facto laws, and laws impairing the obligations of contracts, are contrary to the first principles of the social compact, and to every principle of sound legislation. ... The sober people of America are weary of the fluctuating policy which has directed the public councils. They have seen with regret and indignation that sudden changes and legislative interferences, in cases affecting personal rights, become jobs in the hands of enterprising and influential speculators, and snares to the more-industrious and less-informed part of the community.† The Constitution’s ban of the use of bills of attainder by the federal government contained in Article I, Section 9 was considered so important by the Founding Fathers, that a provision banning state law bills of attainder was included in the first clause of ​Article I, Section 10. The Constitution’s bans of bills of attainder at both the federal and state level serve two purposes: They enforce the fundamental doctrine of separation of powers by forbidding the legislative branch from performing functions constitutionally delegated to the judicial or executive branch.  They embody the protections of due process of law expressed in the Fifth, Sixth, and Eighth Amendments. Along with the U.S. Constitution, the constitutions of ever state expressly forbid bills of attainder. For example, Article I, Section 12 of the constitution of the State of Wisconsin reads, â€Å"No bill of attainder, ex-post facto law, nor any law impairing the obligation of contracts, shall ever be passed, and no conviction shall work corruption of blood or forfeiture of estate.†

Abstract and bibliography Annotated Example | Topics and Well Written Essays - 250 words

Abstract and - Annotated Bibliography Example In this article suitable frequencies and time periods for using vibrating plate are discussed. In the first section diseases like osteoporosis[1], sarcopenia[2], BMD[3] etc., are discussed. In the second section old methods for the treatment of these diseases and for the purpose of losing weight[4] are presented. Draw backs of those old treatments are presented in the subsequent section. The effects of using vibrating plates are presented in section five. Then we describe the most effective ways of using vibrating plates, selection of appropriate frequency of vibration and selection of time limit of using vibrating plates, first for the pupose of losing weight, then for osteoporosis and in the end for enhancing the Bone Mineral Density (BMD) of the femoral neck and encumber/lumber and reduce persistent back pain in postmenopausal women with osteoporosis. In the end conclusions are drawn on the basis of discussion in the paper. This article will prove helpful to vibrating plates manuf acturing companies to prepare user manuals as well as to the users in using vibrating plates. [3] Xiang-yan R, Feng-yu JIN, Yu-lan LIU, Zhou-li PENG, Yun-gao SUN, â€Å"Effects of vibration therapy on bone mineral density in postmenopausal women with osteoporosis†, Chinese Medical Journal, vol. 121, No. 13, pp. 115-1158, 2008. [4] N Gusi, A Raimundo, A Leal, â€Å"Low-frequency vibratory exercise reduces the risk of bone fracture more than walking: a randomized controlled trial†, [Online document] Nov. 2006, Available at

Final Test Essay Example | Topics and Well Written Essays - 500 words

Final Test - Essay Example The effect of this is that the reader does not receive a type of â€Å"whiplash† when dealing with the alternating topics that the author seeks to reveal. However, the general weakness of such an approach is the fact that the author does not have a broad enough subject matter in order to engage the reader with an undifferentiated narrative approach such as the one that has been employed without risking belaboring the point and losing the attention of the reader. Although the subject matter is nonetheless fascinating, it is difficult to hold on to the argumentative narrative with such a limited and shallow grip upon a narrow aspect of the subject matter. The third book, Sizwe's Test, employs a mixed style of argument that is concentric upon both rebuttal and definition. By means of employing such an approach, the author is able to engage the reader by raising key questions regarding the extent of the AIDs dilemma in S. Africa while at the same time offering a rebuttal for the m eans by which the disease is not able to be slowed or stopped to a greater degree. Rather than attempting to define the issue and argue for a given outcome, the author seeks to define the issue and then rebut the ways in which the disease has been currently handled. As a function of this, a far greater and more effective argument is drawn and the reader is able to gain valuable insight into the disease as it exists as well as attempting to understand nuances that would otherwise be obscured by much of the disinformation.

Diversity in The Workplace Essay Example for Free

Diversity in The Workplace Essay Diversity has several definitions. According to Schmidle (2010), workplace diversity is a people issue, focusing on the differences and similarities that people bring to an organization. It is usually defined broadly to include dimensions beyond those specified legally in equal opportunity and affirmative action non-discrimination statues. Diversity is often interpreted to include dimensions which influence the identities and perspective that people bring, such as profession, education, parental status and geographic location. If you think of diversity and all of the categories it can be a bit overwhelming. Schmidle did leave out several categories that include age, gender, income level, social status, political views, religion, and marital status. The word â€Å"diversity† has a kind of conflict ring to it but it doesn’t necessarily mean it is a bad thing. Diversity can in fact be a good thing. Schmidle later goes on to discuss some of this positive outcomes of diversity including one of the most important aspects of diversity which is learning new things from others. If we are around the same people everyday that are the exact same and do things the exact same it is hard for people to think outside the box. This paper will discuss positive and negative aspects of diversity focusing on age. It will also discuss other forms of diversity as well. When discussing age diversity it is important to discuss the different categories. Individuals over 60 are considered to be the Traditionalist generation. Individuals in their mid-40’s to 60’s are baby boomers. Those in their late 20’s to early 40’s are in the Generation X category and the most recent generation is Generation Y who are early 20’s or younger (Bell, Narz, 2007). Each one of these groups has been described as having certain characteristics. Traditionalists are defined as having a more traditional  working environment. They typically work 9:00 A.M. to 5:00 but are said to work late and weekends during busy periods if necessary. Traditionalist are also said to be hard working, loyal employees who respect authority. It is typical for wives of this category to have been home with the children while the male is or was at work bringing in the sole income. Traditionalists are retiring from the work force at a steady rate but still remain influential in today’s working environment (Bell, Narz 2007). Baby Boomers are the children of Traditionalists and also thought to have a strong work ethic. A difference between Boomers and Traditionalists is that they are dual-career couples with the women working as well as the men. Boomers are said to question authority and have also been labeled the â€Å"me generation† (Bell, Narz 2007). Generation Xers are the children of Baby Boomers. They have grown up watching their parents working to try and have it all and have been affected by their parents working hard and late hours. They are more family and parent oriented, optimistic and confident. They are said to not have a very strong loyalty to their employer and tend to work for someone that best fits their needs (Bell, Narz 2007). Generation Y are the children of Generation X and are also called the millennials, the internet generation, and also the Echo Boomers. This is due to their computer knowledge and also due to them being one of the largest generations since the Baby Boomers. At a young age they were introduced to different lifestyles and cultures in school. Being that they were exposed so young they tend to have more accustomed to different races, sexual orientation, and ethnic groups. Generation Ys like to be challenged and want flexibility and telecommuting options. They are also family oriented and want to work part time or time off when having children (Bell, Narz 2007). After describing these different groups it is clear there is a difference in attitude, respect, loyalty, goals, and work ethic. Putting all of these individuals in a working environment together would seem like a very bad idea. Schaefer 2010 States: The popular press paints a picture of generational divide at work. Mature workers (Traditionalists and Baby Boomers) are portrayed as loyal and hardworking, but dinosaurs when it comes to innovation and technology. Younger employees (Generation Xers and Millennials) are viewed as innovative, but disrespectful, lazy, and egocentric. Taken at face value, these stereotypes can lead to conflict and turmoil in the workplace. Schafer later describes that this is not the case and actually have more similarities than differences. She also informs the reader that age diversity is a value to our organizations and will be a â€Å"an important component in the divers workforce of the future.† (Schaefer, 2010). What are some benefits and who does it affect? One benefit is respect. By respecting others differences productivity increases which can affect an employee and an organization economically, financially and competitiveness (Green, 2008). By being more productive the company makes more money, which makes it possible for them to be competitive. When a company makes more money it is easier for them to give raises and bonuses. Also when a company has diversity in the workplace it can reduce lawsuits and increase marketing opportunities, recruitment, creativity, and business image (Green, 2008). Diversity is not only positive. It can be if you have the right group of people working but for the most part managers will find obstacles and challenges. When I was managing I always said it only takes one individual to destroy a group’s character and flow. This type of person looks for problems and gets the rest of the group members worked up. Something simple like a gossiper can ruin a group’s charisma. If a group member is racist or not accepting of particular member’s religious views or sex it can also affect the rest of the group (Green, 2008). This can lead to the loss of personnel and effect work production which in turn affects the employees and organization economically, financially, and its competitiveness. Also if an individual is not socially accepting of others it affects the companies view to the customers and shareholders. The chain fast food restaurant Chik-Fil-A has recently announced it does not support same sex marriage. The public exploded with outrage and tens of thousands of people vowed to never eat  there again. If a business employs an individual who voices their discrimination, prejudice, or stereotyping of a particular group the same outcome could happen if left unchecked. I think for the most part we could all agree the older generation was not as accepting to different races, religion, and sexual preference as much as the younger generation is. This certainly does not mean a younger person would not be discriminatory or that all Traditional workers are discriminatory but it is something managers need to understand. Business will typically have a note on discrimination in their by laws or employee hand books that any form whether it be for age, sex, ethnicity, sexual preference will not be tolerated. Colleges employing individuals will have this as well. An example of this is the University of California’s system wide non-discrimination statement: â€Å"It is the policy of the University not to engage in discrimination against or harassment of any person employed or seeking employment with the University of California on the basis of race, color, national origin, religion, sex, gender identity, pregnancy, physical or mental disability, medical condition (cancer-related or genetic Characteristics), ancestry, marital status, age, sexual orientation citizenship, or status as a covered veteran. This policy applies to all employment practices, including recruitment, selection, promotion, transfer, merit increase, salary, training, and development, demotion, and separation. † (University of California, 2011). Having non-discrimination statements like this allows employees, the public, shareholders, and other colleges or competition see discrimination of any kind will not be tolerated at the school. This can help the business have a positive image to all who read it. It is fairly uncommon to find a current business without some form of discrimination statement. The one from the University of California above is very descriptive and most that I have found do not go into this much detail. The University of California also has their Principles of Community: â€Å"We recognize, value, and affirm that social diversity contributes richness to the University community and enhances the quality of campus life for  individuals and groups. We take pride in our various achievements and we celebrate our differences.† (University of California, 2011). These types of guiding principles allows the community and any other readers know the University welcomes differences in individuals. If someone was having any reservations about attending this University or working for them this further assures the individual the University would welcome them no matter how different they are. Age diversity can also affect the way a person is treated. If you think about front-line management, mid-management, senior management you typically vision an older individual at the senior management level, a slightly younger individual at the mid-management level, and again a slightly younger individual at the front-line management level. Does age have to do with getting promoted? If I simply get older will I be promoted? Apparently it does not but it does have a huge impact on getting dismissed. If an employee is more than twenty percent younger than their superior they are more likely to be let go. If the employee is less than twenty percent younger than their superior they are less likely to be let go (Giuliano, Leonard, Leving, 2006). This study shows a superior is much more likely to dismiss someone who is considerable younger than them compared to if the employee is rather close in age. The workforce demographics are also shifting. It has been reported workers in the age group of 55-64 there will be 36.5 percent more compared to 2006. That is a drastic increase. What about those ages 65-74 and employees 75 and up? There is projected an 80 percent increase in both. This means people are working longer and past the retirement age (Schaefers, 2010). This also lets us know age diversity with the Generation X needs to be paid attention to by employers. Many feel we have a solid understanding of this group already while others feel we have been focusing on the Traditional workers more. Whatever the case it is pretty clear employers will need to be prepared to provide for this generation and others who follow. How do we do that? We need to understand how each generation feels and act. Mature workers value loyalty from and to the company. They often few their younger co-workers as not having enough company allegiance. Generation Xers are considered to be loyal to a team, boss, or project but  not necessarily a company. Baby Boomers and Traditional workers may view this as disrespectful and it could cause conflict (Schaefers, 2010). We need to understand the core values of generations. Many values are shared between generations. The Traditionalists raised the baby Boomers. The Baby Boomers raised the Generation X and the Generation X raised the Generation Y. It is easy to understand some of the traits of the older generations have been passed down especially family. It did take some negative steps at times. The traditionalist taught their children to work hard and be loyal. This had a kind of family second effect and the Generation X was affected by this. They are very family oriented and family always comes first. So an employer would need to know that if they plan on keeping Generation X employees around they need to allow them to have flexible schedules and they need to be able to take time off for family(Schaefers, 2010). We need to expand our communication approaches as well with the other groups coming up. The millennial generation is extremely technology oriented and it is very important in their lives. This generation does most of their business through electronics and technology as well as their personal life (Schaefers, 2010). One of the major characteristic an employer should have and should instill on all employees is to show respect to one another. A younger employee does not want to get disrespected for a possible new and out of the box idea just as an older employee doesn’t want to disrespected for doing something the same way for so long. We have all heard treat others like you would like to be treated and it holds a lot of weight when trying to get different generations to work in a cohesive and productive manner (Schaefers, 2010). Productivity is another topic employer and employees are concerned with. Some feel the older workers do not work as hard or are productive as younger employees. Some decide this is true whether or not it is and respond to it. Making comments or speaking to other employees and management about the lack of work is one form. The truth is studies have shown this is not necessarily true in all cases. A three year study was conducted with a hardware chain. One store was staffed with only employees over the age of fifty, while the other five stores were staffed with younger employees. The over fifty store was considerably more productive in major business aspects than two of the other five stores and was close to the other three in sales generated against labor costs (Robbins, Judge, 2011). This is an impressive study that can refute arguments that the older individuals are not worth employing. Employers carry mixed feelings about older worker. Some feel they are more loyal, have more experience, better judgment, and stronger work ethic. Others feel they lack in flexibility and are not accustomed to today’s technology. When these employers are looking for new hires it is common for the older applicants to be looked over and if they are hired they are usually the first to go when it comes to layoffs (Robbins, Judge, 2011). The opportunity to quit is also a concern for employers. Given that an older applicant has fewer employment opportunities it is thought some employers hire these individuals based on the idea that they will not leave once hired. The younger applicant is thought to have greater opportunity and a more willingness to change jobs or jump ship if the job is not what they expected. They younger generations are also thought to expect the employer and business to take care of there needs better than the older generations (Robbins, Judge, 2011). Some companies realize the value in older employees and actually make attempts to attract them. Boarders and the Vanguard Group have realized the value and have offered benefits and options that lure them in. Flexible hours and part time work are a couple of the things the older workers are looking for. Since most have at least thought about retirement if not already been retired, these groups of workers enjoy spending time with family and doing the things they enjoy. Most states have agreed that a mandatory retirement is not necessary the pool of aged workers has increased dramatically. No longer is it required for individuals to retire at the age of 70. This has led a lot of workers to reinter or continue to be a part of the labor force. Some have lost loved ones and wish to socialize which they would not be able to do if they simply stayed home. The opportunity gives  them a reason to try and make new friends and also gives them a reason to stay busy. Others may have not prepared or had the opportunity to save up a proper retirement with today’s increasing prices and declining economy (Robbins, Judge, 2011). The employee’s job satisfaction needs to be considered when it comes to the diversity of age in a workplace. Employees over the age of 60 who are non professional’s satisfaction rate decreases during their middle ages and increases as they get older. Professional employees who were over the age of 60 however continually increased as they aged (Robbins, Judge, 2011). One of the ongoing concerns with diversity is if they want it. As discussed there are many advantages of having diversity in the workplace. If a company wants to grow it is important to allow new and different people to bring different things to the office table. This is so true that some literature can be found on how to increase workplace diversity. The most important decision for a company is to decide what kind of diversity they need. It may not be the best idea for a company whose main product is A company that sells women’s jewelry may n References Robbins, S.P., Judge, T.A. (2011). Organizational Behavior(14 ed.). Upper Saddle River: Prentice Hall. Notter, Jamie (2009). Generational Diversity in The Workplace. Retrieved 30 August 2012 from Convergence Media: http://www.multiculturaladvantage.com/recruit/group/mature/Gen eral-Diversity-in-workplace.asp Schaefers, Kate (2010). Age Diversity in the Workplace. Retrieved 31 August 2012 from Careers Thought Leaders: http://www.careerthoughtleaders.com/blog/age-diversity-in-the- workplace/ Schmidle, Deborah and Woods, Susan (2010). Workplace Diversity. Retrieved 31 August 2012 from Catherwood Library: http://www.ilr.cornell.edu/library/research/subjectguides/work placediversity.html University of California (2011). Managing Diversity in the Workplace. Retrieved 27 August 2012 from University of California: http://ucsfhr.ucsf.edu/index.php/pubs/hrguidearticle/chapter- 12-managing-diversity-in-the-workplace/ Green, Kelli A. and Lopez, Mayra (2008). Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools. Retrieved 31 August 2012 from University of Florida: http://www.edis.ifas.ufl.edu/hr022 Greenberg, Josh (2004). Diversity in the Workplace: Benefits, Challenges, and Solutions. Retrieved 31 August 2012 from AlphaMeasure,Inc.: http://multiculturaladvantage.com/recruit//Diversity-in-th- Workplace-Benefits-Challenges-Solutions.asp Bell, Nancy Sutton and Narz, Marvin (2007). Meeting the Challenges of Age Diversity in the Workplace. Retrieved 31 August 2012 from New York State Society of CPAs: http://www.nysscpa.org/cpajournal/2007/207/essentials/p56.htm United States Department of Labor (2010). Employee Tenure Summary. Retrieved 4 September 2012 from United States Department of Labor: http://www.bls.gov/news.release/tenure.nr0.htm Giuliano, Laura, Leonard, Jonathan and Levine, David I. (2006). Do Race, Age, and Gender Differences Affect Manager-Employee Relations? An analysis of Quits, Dismissals, and Promotions at a Large Retail Firm. Retrieved 4 September 2012 from http://moya.bus.miami.edu/~lgiuliano/Quits.pdf

Describing Biblical Parallels In Hawthornes rappaccinis Daughter :: essays research papers

Describing Biblical Parallels in Hawthorne's "Rappaccini's Daughter" In Hawthorne's â€Å"Rappaccini's Daughter,† many biblical parallels can be found. The story duplicates the chapter of genesis in the bible in many ways. Ranging from the characters, to the setting, and even the deadly plant in the story. The account of Adam and Eve in Genesis 1-3 is extremely similar to the situation of Giovanni and Beatrice in the story. In both â€Å"Rappaccini's Daughter† and the Genesis chapters in the bible, lush, beautiful gardens are the setting. Both gardens are exotic and pretty, but the garden of Eden is bright and tropical, while Dr. Rappaccini's garden is darker and mysterious. Both gardens are home to a type of â€Å"forbidden† plant, but the garden of Eden was created by a super-natural being, and Dr. Rappaccini's garden by Rappaccini himself. The forbidden plant in Genesis is a gorgeous, extremely tempting fruit plant. The fruit on this plant are described as extremely tempting. However, these fruits have been deemed prohibited by God. The plant in Rappaccini's garden is a large flowering bush. The flowers on this bush are unlike any others and extremely exquisite. The two plants share the trait of â€Å"forbidden,† but in different ways. The fruit on the tree in Genesis was forbidden simply because that was the way God made it. The plant in Rappaccini's garden was forbidden because it was poisonous. The only people immune to the poison of this plant were Beatrice and Dr. Rappaccini. In Hawthorne's story, a parallel between Giovanni and Adam is established. Both are young men, and each was tempted by a woman. Giovanni in Hawthorne's story was lured into the garden by Beatrice; however, Beatrice was attempting to make Giovanni immune to the poison of the plant, so they could be together forever. Beatrice and Eve also share similarities. They both are the ones that first fall to temptation and which ultimately leads to each of their demise. The serpent in â€Å"Rappaccini's Daughter† is clearly represented by Dr.

Marketing Skoda

I have chosen Soda because I believe they are a very creative and innovative car company, from heir recent adverts of building their cars with cakes and other foods, this shows Soda are very creative, and this made me choose Soda. Before the adverts Soda were relatively unknown to me personally, however after seeing their creative adverts they stand out more as an organization. Explaining Soda Soda started of making bicycles; this is quite strange because it shows the creativity within the organization.They started of making bicycles and now they are making cars. Soda is a Czech company; however they have merged with the German car company Volkswagen. The history of Soda's rise from being a running Joke to becoming the most deservedly respected name In the car world is one of the triumphs of the modern era. Marketing communications At Its best creative marketing can have a huge effect on sales. This Is also backed up by the greatest thinker in the world Albert Einstein. Imagination i s more important than Knowledge' Marketing communications attempts to affect an audience response either rationally or emotionally. Objectives are written as hard or soft, goals such as attitudinal and behavioral, which then translate into awareness, column inches, evoked and inconsideration sets, leads conversations and coupon responses. Jenkins (2006) ‘Advertising relies on visual imagery to connect the perceptual with the conceptual, the signifier and the signified, the product and the product benefits. Schroeder and Borrowers (2005) Talking about sensory The reaction of the viewers Is Important for Soda, The vowels reaction to marketing communications that Is meaningful and allows people to make sense of the presented message, to interpret the creative images. Movement and direction Our primitive instincts make us react very quickly to movement. Advertisements with motion get increased attention and movement may make the advertisement much more dynamic and creates better i mpact. This is important because it helps the target audience to stay focused and pay attention.I believe Soda have done this very creatively. In their advert there is a lot of movement and the advert is like an adventure, it makes the target audience watch in anticipation because they want to know what happens next. As we know people have short attention spans and movement Is an effective tool to help the audience focus. The powerful effect of action Intensive advertising explains why TV and cinema advertising Is so effective. Color and Intensity Advertising with a lot of color draws attention to It.Color makes advertising more intense and can also make people pay attention for a longer time as we enjoy being sauce Dye Intense stimuli. color Is not only a tool to get people's attention; It also sets the mood in advertising. Soda has done this very well as they have a different number of colors in their advertisement. This sets the mood and also grips the audience. The color Soda us e throughout their advertisement is green, green is now as a peaceful and calm color this is very creative because the audience will feel relaxed while watching the advertisement.Size and contrast Size is a good creative tool to use. It can be used with large letters, images and illustrations. If the advertisement is large the empty advertisement will generate curiosity. This is what is regularly called negative space in advertising. Contrast is an effective tactic in advertising. Soda use this very well on billboards, as they have a large car and have their workers around the car, and there is a green background, it s simple yet odd, this is what will get the audience attention.Sound The advertising Soda use is creative advertising on a big scale. It's imaginative, ambitious, painstakingly crafted and thanks in no small part to the soundtrack of Julie Andrews singing my favorite things. The sound that Soda us in their advert is enticing and draws the attention of the audience. It m akes the audience want to know what happens next? It is exciting for the viewers. The beginning of the advert sets the tone for the advert, the start of the advert is important because if it is not the attention of the viewers will be gone.Sound is an integral ingredient in any advert, the reason being is that sound attempts to draw the viewers into the advert to improve their viewing experience. Soda knows advertising plays a huge part in customer's decision making process of which products and services to use, often without them even realizing, in particular television adverts, because of the vast expanse of potential customers they reach. They are a powerful tool in the marketing scheme of companies which can be used to access millions of homes and influencing people.The song Soda use for their advert is catchy and grips the audience, in the background a car is being made with cakes and the song is mellow so they fit in well together. Sound is a very powerful marketing tool. I be lieve the sound in the Soda advert arouses peoples attention, simply because when adverts come on consumers attention is not 100% compared to the consumer watching their program, therefore the sound needs to be used appropriately, I believe Soda use this very well because it is a catchy song and also a song that is not too loud and also the song is very rhythmic.Verbal taste We eat with our eyes before we smell or taste. This is the taste sense. The cake advert Soda has does exactly this, We know people eat with their eyes before they smell or taste, therefore The advert shows employees of Soda making a car out of Cakes, people love to eat cakes, therefore as soon as the viewers see the cakes there senses are triggered and the viewers like cake therefore they will like the car.This is very creative from Soda as viewers will be looking at the advert and thinking what is this? I want this? It will Stick in peoples head, resulting in a better brand awareness or Soda. Humans have 10,000 taste buds therefore the advert is going to appeal to them, as soon as we see cake it triggers our taste buds and we want it. Next time a viewer is looking to buy a car they may think in their heads I want that cake car, and cakes are tasty odometer ten cake car wall De stagnantly Ana enjoys el D .Osaka use ten taste sense very well because as consumers are watching the adverts of the Soda cars it makes them want to actually taste the car as different ingredients are used to create the car creating a sense of hunger within the consumer, and Soda cars could et consumers bipartite, as the eyes are more hungrier than the mouths. Visual is images Human sight has limited range 2/3rd of the sense cells in the body are located in the eye.This shows the importance of sight, the advertisement needs to be enjoyable and eye catching, if the viewers see images they don't like then this could be very harmful for Soda because it will create a negative image for the company. Throughout the advert soda has used a different approach to conventional marketing as it has betrayed the car as a cake . This marketing campaign will show the viewers hat soda has put in a lot of time and effort so everything is made effectively and effectively.Soda has clearly illustrated that every part every nut and bolt is hand crafted so this will appeal to customers as they have seen the car being made with their eyesight. Through the advert and also on the Soda website color has been used effectively as it has bright colors creating a relaxed mood, the color red is not used because this will automatically trigger danger signs into viewers minds. The visual images Soda use are very good on both the television and internet adverts. The website is very colorful and has great visual aids like videos and color.The television advertisement has a number of different colors, this sets the mood of the advert and gets the consumers attention, the consumers will be thinking wait a minute what have we got h ere? I want to watch this and it is also a catchy advert therefore consumers will remember this and it will enable consumers to think about Soda cars next time they are looking to purchase a new car. Tactile touch Soda has made a very effective marketing campaign illustrating the fun factor in soda vehicles.The fun factor is clearly visible which the customer can connect with resulting in customers wanting to have fun which is connected to soda vehicles. Advert makes the viewers want to help touch the car, by helping to build the car because the employs are having so much fun building the car, also when the car is finished the viewers may want to drive a Soda as they know how much fun has gone into creating the car. I believe the Soda advert ticks all the boxes of 7 dimensions used to measure likeability. I believe the advert makes the viewer want to touch the car o see how it feels and to also be apart in creating the car.The advert makes the viewer want to move closer to the adver t rather than move away from it because the adverts creates a sense of happiness. Genetics on Soda Genetics is all about how we communicate feelings, how we shape sounds and products. From the Soda adverts, billboards and website it makes us want to move closer to the company rather than move away, as they are all very appealing and are colorful. The advertisements for Soda are slender than many other car companies because the adverts show innovativeness and creativity.The Marketing for Soda also makes the customers happy, because the adverts and website are very colorful and there is a lot going on like moving objects. The marketing aspect of Soda has a tranquility about it because there advertisements inspire people who have seen them. How It can De enhance The most fundamental tool that facilitates learning is arousal. When people in the target market get aroused they raise their awareness and their ability to react to new stimuli. The brain automatically interprets the arousal a s being something important and important things must be memorized.By using powerful elements in advertising that creates arousal in the target audience the marketer can increase receptivity to the message. I believe Soda have a creative marketing campaign however to hammer their advertising on people they need to keep creating adverts like they have been doing but using them at the right time. By this I mean arousing customers is good however by placing the advertisement in an arousing context, this will help Soda more because by having their adverts on billboards in major football matches will arouse customers more as they are already aroused by the football match. I feelSoda have a great marketing campaign in place however I feel if Soda promised their customers a free cake with every purchase this could be a good marketing strategy because it carry on the add and for most people their senses will show when they see a cake in the bakery or supermarket they associate the cake with Soda. How Soda grab customers attention The most fundamental tools to gain peoples attention and to sustain their interest originate in perceptual psychology. Atkinson and Hillary (1996) Perception ability is a basic human trait that helps us react intuitively to outside stimuli that may be important.The advertising tool Soda use in advertising is appealing to peoples natural instincts and they also try to make their advertisements stand out to get the target audience to pay attention and process the brand image. Creativity compared to rivals If a customers goes on the Soda website they will feel exited and want to explore the website as color is used very efficiently, however if a consumer was to go on the BMW website is is boring and the customer will want to navigate away from the site as it has a lot of information on it and is very dull. The senses will react more on the Soda Bessie than the other car websites.The adverts are far more creative than their rivals also as Mercede s and BMW feel their brand name will sell, Soda has won a number of awards for their cars and this is displayed on their website, this shows Soda is a progressing organization. Reflective account I feel this course has changed my perceptions on marketing. Simply because before this module I would look at marketing of companies and not pay attention, however now I look at them differently. I analyses the marketing strategies in my head and think to myself why have they done this? Why didn't they do this?I was looking at the new polo car advert in the advert their is a man and a women dancing all they do in the advert is dance then a Polo car badge appears, this is very boring and dull, I thought to myself why didn't they use the advert better by having something to do with the car itself as it is a new model car and include different colors in the advert, the actual advert loses my interest within the first three seconds. I now look at creative marketing in a different way, in a funn y kind of way my eyes have opened up now and I am 22 years old. I wish I did this module earlier as I could of used my knowledge I have gained.I believe creativity is very important for marketing, it can be uses In a Deterrent under AT ways, never I nave also learned Tanat It NAS to one used effectively in order to get the best results. I have learnt how we think as individuals, through our sensory triggers, I have also learnt how to put a creative thought into execution through the tutorials. I have learnt how creativity can influence consumer behavior and how creativity can influence our thinking about consumer wants and desires. Creativity is also a key determinant in the development of innovation, in both business and management.

Describe the Three Different Parenting Styles and Discuss How They Might Impact on Children’s Behavior

According to Diana Baumrind, a clinical and developmental psychologist, parents will use one of three parenting styles. Baumrind based these three parenting styles on four factors; Disciplinary strategies, Warmth and Nurturance, Communication styles and expectations of maturity and control, these were identified as the four dimensions of parenting. I will now discuss the three parenting styles and the impacts these styles have on children’s behaviour. Baumrind’s three parenting style’s, based on the four dimensions of parenting are; Authoritarian, Permissive and Authoritative. Authoritarian parents set very strict disciplinary rules; they expect their children to follow strict rules and regulations with strict boundaries. They exert their control over their children by telling them what they can and can’t do, without giving them choices or options. Authoritarian parents often scold and punish their children, often in a harsh manner, for not following their rules. Words and phrases an Authoritarian parent may use might include; â€Å"‘No you can’t †¦. ’, ‘Because I say so, that’s why’, ‘Do it, do it NOW! † (2013) According to Baumrind, these parents are â€Å"obedience and status orientated and expect their orders to be obeyed without explanation† (1991) Permissive parents make very few demands on their children and rarely discipline or punish them. They have low expectations of self-control and maturity and are often communicative and nurturing with their children, preferring to be more of a friend than a parent. Words and phrases a Permissive parent may use might include; â€Å"’It’s up to you. If that’s what you really want to do then †¦. ’’The reason for wanting you to †¦Ã¢â‚¬ ¦ is †¦Ã¢â‚¬ ¦. ’Well, if you don’t feel like it †¦.. ’† (2013) According to Baumrind, Permissive parents â€Å"are more responsive than they are demanding. They are non-traditional and lenient and do not require mature behaviour, they allow considerable self-regulation and avoid confrontation† (1991) Authoritative parenting style is very much like the Authoritarian parenting style in as much as they also like to establish rules and guidelines that their children are expected to follow, however, this style is much more lenient as these parents realise that sometim es flexibility is required. When children fail to meet expectations, the parents are nurturing and forgiving. Authoritative parents are responsive to their children and are willing to listen to and answer questions asked by the child / children. Words and phrases an Authoritative parent may use might include;†Ã¢â‚¬â„¢This is my view†¦.. but what are your thoughts? ’, ‘Sorry, but I thought we agreed †¦Ã¢â‚¬ ¦ ’† (2013) Baumrind suggests that these parents â€Å"monitor and impart clear standards for their children’s conduct. They are assertive, but not intrusive and restrictive. Their disciplinary methods are supportive rather than punitive. They want their children to be assertive as well as socially responsible and self-regulated as well as co-operative† (1991) Behaviour can be both good and bad, of the three parenting styles, the Authoritarian is the most ineffective as children will be obedient, but disrespectful, angry, mistrustful, defiant, withdrawn and rebellious (as they grow up) due to the strict rules and regulations set by the parents. Permissive parenting is deemed a very negligent style of parenting due to the lack of rules and boundaries, although impacts can be both negative and positive, children of permissive parents tend to be irresponsible, impulsive, immature, insecure, demanding, self-centred and will show a poor performance academically, but positive impacts are better social skills and belief in themselves. The Authoritative style has to be the best style of parenting as they exercise a balanced control over their children by setting clear standards, rules and guidelines with non-punitive punishment, whilst encouraging them to be independent individuals, they will listen to what the child has to say and is open to negotiation leading to happy, socially competent children who are independent and full of self-esteem. It is not only parenting styles that impact on children’s behaviour; other factors in a child’s life can also affect behaviour, i. e. negative or traumatic family incidents like bereavement, illness, abuse, cultural and religious beliefs, bullying and peer pressure to name but a few, for example; â€Å"Thomas found it hard to adjust to sharing his parents with Rowanna when she was first born† causing his behaviour to change dramatically. (Open University 2013, pg32) To conclude, I have shown that parenting styles vary considerably, have different impacts on children and behaviour and all have negative and positive effects and that it is not just parenting styles that impact on children’s behaviour, as children raised in dramatically different environments can later grow up to have remarkably similar personalities and also children who share a home and are raised in the same manner, can grow up to have dramatically different personalities. But of the three parenting style’s, the one deemed to be the best style of parenting is the Authoritative parenting style, as it is a well balanced style with warmth, support and acceptance. There is control over children but without being controlling. There are firm rules and guidelines set in place, but there is room for flexibility when needed leading to happy, socially competent, independent, confident high achieving children.

Example of 2006 Undergraduate Application Essay

Example of 2006 Undergraduate Application Essay Free Online Research Papers Example of 2006 Undergraduate Application Essay On the 2006 Application for Undergraduate Admissions: Part I, you were asked to indicate your race or ethnicity. We recognize that your ethnic heritage is far more complex than just checking a box; therefore, we invite you to share a more detailed description of your heritage and the role it has played in your life. My ethnicity is something I am aware of every day. It is something that I have always been proud of, but my whole life, others have tried to make it clear that being Asian is something to be ashamed of. As a first generation Korean-American growing up as a minority in Brooklyn, New York, there have been constant battles between â€Å"being American† and â€Å"being Korean.† It is only when I realized I could be both that I came upon a win-win situation. I felt just as American as my other non-Asian friends but there were constant degrading comments made by strangers on the street, stereotypical characters in the media, and offensive comments made by even my closest friends, that made it clear I was not considered an American. It didn’t seem to matter that I had never traveled outside the country or that I excelled in English class- I was still an outsider, and therefore less of a person. I soon learned to leave my â€Å"Asian-ness† for church; a weekly pit stop for fun songs and hot food, and my â€Å"American-ness† for school; daily living. I kept love of my culture in my heart and wore love of American culture through my dress, manner of speech, and attitude. I would brush off the racist comments, accept it as a morbid fact, and move on. On the first day of junior high school, my homeroom teacher broke the class up into groups and amongst mine was an Asian girl. Subconsciously, I shied away from her, unknowingly, being racist myself. I put her down in my mind and decided that I would not associate myself with someone so â€Å"different.† Over the course of the year, however, we were put together for several projects and group activities and I began to realize how much in common we had, and how reassuring it was to be able to talk to someone who knew where I was coming from. She was my first Asian friend from school. As we grew increasingly closer together, I realized how this relationship was no different from ones I had with my church friends, only that this one was taking place in my daily living life- I could be publicly â€Å"Asian† in my own neighborhood- and there was nothing to be ashamed of. This opened up my interests in openly exploring my own heritage, culture, language, as well as those of other countries. I started to care about how other people lived instead of focusing on the idealized life portrayals I had previously idolized on television. Realizing the vast complexity of the world we live in, I started to humble myself and feel empathy for those who had singled me out because of my race. Instead of loathing them, I’ve come to a realization that racism is merely a form of ignorance and a lack of knowledge. When someone makes an insensitive remark, instead of seething, I explain how they are mistaken and make sure that they won’t make the comment again. People are afraid of anything different because it is unknown and therefore a cause for defensive reasoning. Since they often don’t ask, but accuse, I’ve made it my responsibility to educate and correct. I do not want my younger sister or my future children to grow up in a society where people lash out at them due to misperceptions and lack of knowledge. Denying the Asian side of me was stifling my self-confidence and I was lying to everyone including myself. Tapping into it has opened up my eyes to people’s issues and has blessed me with the knowledge of different cultures. I type this essay today as a proud Asian-American- there are still battles for sure, but the war has already been won. Research Papers on Example of 2006 Undergraduate Application EssayStandardized TestingAnalysis of Ebay Expanding into Asia19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeHip-Hop is ArtWhere Wild and West MeetEffects of Television Violence on ChildrenComparison: Letter from Birmingham and CritoCapital PunishmentThe Effects of Illegal Immigration

Conjugation of the Spanish Verb Traer

Conjugation of the Spanish Verb Traer Traer is the most common Spanish verb that means to bring. Its stem changes in a way that isnt readily predictable. Other verbs that are conjugated in the same pattern include abstraer (to think about abstractly), atraer (to attract), contraer (to shrink), distraer (to distract), extraer (to extract), retraer (to dissuade or retract), and sustraer (to remove). Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Traer traer (to bring) Gerund of Traer trayendo (bringing) Participle of Traer traà ­do (brought) Present Indicative of Traer Present indicative (presente del indicativo): yo traigo, tà º traes, usted/à ©l/ella trae, nosotros/as traemos, vosotros/as traà ©is, ustedes/ellos/ellas traen (I bring, you bring, he brings, etc.) Preterite of Traer yo traje, tà ºÃ‚  trajiste, usted/à ©l/ella trajo, nosotros/as trajimos, vosotros/as trajisteis, ustedes/ellos/ellas trajeron (I brought, you brought, she brought, etc.) Imperfect Indicative of Traer yo traà ­a, tà º traà ­as, usted/à ©l/ella traà ­a, nosotros/as traà ­amos, vosotros/as traà ­ais, ustedes/ellos/ellas traà ­an (I used to bring, you used to bring, he used to bring, etc.) Future Indicative of Traer yo traerà ©, tà º traers, usted/à ©l/ella traer, nosotros/as traeremos, vosotros/as traerà ©is, ustedes/ellos/ellas traern (I will bring, you will bring, he will bring, etc.) Conditional of Traer yo traerà ­a, tà º traerà ­as, usted/à ©l/ella traerà ­a, nosotros/as traerà ­amos, vosotros/as traerà ­ais, ustedes/ellos/ellas traerà ­an (I would bring, you would bring, she would bring, etc.) Present Subjunctive of Traer que yo traiga, que tà º traigas, que usted/à ©l/ella traiga, que nosotros/as traigamos, que vosotros/as tragis, que ustedes/ellos/ellas traigan (that I bring, that you bring, that she bring, etc.) Imperfect Subjunctive of Traer que yo trajera (trajese), que tà º trajeras (trajeses), que usted/à ©l/ella trajera (trajese), que nosotros/as trajà ©ramos (trajà ©semos), que vosotros/as trajerais (trajeseis), que ustedes/ellos/ellas trajeran (trajesen) (that I brought, that you brought, that he brought , etc.) Imperative of Traer trae (tà º), no traigas (tà º), traiga (usted), traigamos (nosotros/as), traed (vosotros/as), no tragis (vosotros/as), traigan (ustedes) (bring, dont bring, bring, lets bring, etc.) Compound Tenses of Traer The perfect tenses are made by using the appropriate form of haber and the past participle, traà ­do. The progressive tenses use estar with the gerund, trayendo. Sample Sentences Showing Conjugation of Traer and Related Verbs Estamos estudiando la posibilidad de traer ms especialistas. (We are studying the possibility of bringing in more specialists. Infinitive.)Estamos trayendo energà ­a y equilibrio superior al equipo. (We are bringing energy and balance to the team. Present progressive.)No he traà ­do nada. (I havent brought you anything. Present perfect.)Le traigo la leche para que se haga un capuchino. (I am bringing you the milk so you can make a cappuccino. Present indicative.)Me distraen las conversaciones que oigo a mi derecha y a  mi izquierda. (The conversations I hear to my right and left distract me. Present indicative.)Extrajimos unos centà ­metros cà ºbicos del là ­quido. (We extracted a few cubic centimeters of the liquid.) Preterite.)Mis tà ­os siempre traà ­an revistas nuevas o algà ºn juguete. (My aunts and uncles always brought some new magazines or some toy. Imperfect.)La ceremonia atraer a decenas de miles de personas (The ceremony will draw tens of thousands of people. Fut ure.)Patricia me distraerà ­a pidià ©ndome de jugar con ella. (Patricia would distract me by asking me to play with her. Conditional.) Espero que me traigas buenas noticias. (I hope you bring me good news. Present subjunctive.)Hubo un tiempo en el que era ilegal que las parejas interraciales contrajeran matrimonio. (There was a time when it was illegal for interracial couples to get married. Imperfect subjunctive.)Trelo aquà ­. (Bring it here. Imperative.)

Cisco Case Study Example | Topics and Well Written Essays - 2000 words

Cisco - Case Study Example For one, the way critical information is gathered, stored, sorted and accessed gives top management crucial insights that aid greatly in their decision-making processes. Much of the guesswork is eliminated and in its place information that is based on the solid data being gathered greatly improves the accuracy of decisions made. This type of gathering information for making important business decisions is called as data mining. When tons of data sometimes do not make any sense to a casual observer, the insights provided by a good information system makes all the difference between profits and probable losses due to wrong decisions taken. Businesses are racing to acquire information systems because these provide quality insights based on solid scientific data. Sometimes, the cost benefit analysis may not justify such huge initial outlays but business analytics provide a winning margin in the competitive marketplace. Business analysts and consultants call this as the new science of winning (Davenport & Harris 3) based on quantitative data analysis and no longer on a managers own gut feel and hunches. For firms like Cisco where much of its assets are intangible (intellectual capital or knowledge-based assets), the more urgent is the need to have a good information system. Information technology companies need to both be flexible and nimble enough to translate and transform information into a long-term advantage. This paper tackles the issues and problems that faced Cisco during its evaluation of its information technology systems currently in use. In particular, the challenge of making sense out of Ciscos several and often conflicting enterprise-wide initiatives fell on Brad Boston, the CIO or chief information officer. The problem is one of prioritization based on several crucial constraints such as managing the time element and allocating scarce financial resources. Two major initiatives that presently are under consideration by top

Sustainable energy in norway Essay Example | Topics and Well Written Essays - 750 words

Sustainable energy in norway - Essay Example Renewable energy forms the basis of sustainable energy which is only trying to meet the energy requirements of the present generation without affecting how future generations will get their energy. In order to embrace sustainable energy, countries should move away from fossil fuels and start developing renewable energy sources. Norway is one country that has been pushing for setting up of renewable energy centers worldwide. Among the renewable energy sources, hydropower contributes the largest percentage of energy. Hydroelectric power provides approximately one- fifth of the total energy consumed in the world (Gonzalez, Aygun & Weidmann, 1). Hydropower will play a crucial role in the sustainable energy development. Norway produces approximately 99% of its electricity from hydropower. This is aided by the abundance of water reservoirs in the country. Norway is endowed with many rivers and the geographical shape of the state favors the production of hydroelectric power. Norway is considered the sixth largest hydroelectric power producer in the world (Gonzalez, 12). Norway is concerned with developing efficient and friendlier ways of harnessing hydroelectric power. . The generational plants are owned by government, local authorities and the private sector. In dry spells the production of hydropower goes down and during rain seasons, Norway is able to export energy produced to other countries. Norway expor ts power to different countries among them Russia, Finland and Sweden. According to Gonzalez et al (2011), renewable energy contributed approximately 13% of the total energy consumed in 2008. Hydropower had a significant contribution. Wind and solar offered a minimal contribution to the total energy supplied. This shows that renewable energy contributed a tiny percentage to the total energy consumed in the world (Gonzalez et al, 4). In the subsequent years, the development of these sources has led to the increase in the percentage of energy